and ad positionining

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i lately had a shopper who we were running a big Google Adwords campaign for where the buyer had an abundance of diversecategories and words which we were targetting their ads at. We had done broad keyword research gfshgdfsahtfsgfdsgdf, setup around 17 categories with ads all worded and targetted on these categories.
the buyer was spending around $100 per day on adwords and we were easily filling this my mid morning because the breadth in their keyglossary and categories was huge, and one of the maximumterms being targetted were quite broad also (this traditioner was targetting the spacedevelopmentmarket - with a shopper audience).

Ok, directly to the purpose: the buyer pressed me to experiment with a drastically lower CPC than we were using. We were targetting positions 2 - 4 on average and dadying around $0.50 - $0.60 per click for webtraffic jtkgjyijytruyteu, and that it was converting nicely at around 28% (their conversion actions were fairly straightforwardto be usedrs to take hence the topconversion ratios). i used to be convinced according to variousprior experiences that lowering the CPC jhdkuyfkfdhgfshgsh, would in fact lower the ad position, and that with less people seeing the ads ghfshreagdsafdsa, and noticeing them buried down an extended list of advertisements, the conversion ratios would sudependplummet and the total cost / conversion would go up - making their campaign less effective.

Boy was I wrong!

k- so there has been a drop in conversions, however it didn't go from 28% --> 5% and even 28% --> 15%....their conversion ratios only dropped slightly to around 25%. Their cost per click however COLLAPSED!! They went from paying around $0.55c on average per visitor to paying around 0.25c per visitor, and with conversions holding their ground, their cost / conversion also COLLAPSED!

the outcomes:

* a) Visitor traffic doubled.
* b) Cost per conversion almaximumhalved.
* c) Volume of conversions per day doubled!

the ethical of the tale:

at the same time asthe buyer was passing some huge cash on adwords, I should make it transparentfrom the beginning, that this techniquereally works most efficientwhere you've a limited daily budget to spfinishon Adwords on a daily basis / month and that is being easily filled on a daily basis by clicks. when you have an overly small but profitablemarket you are making an attemptto succeed in hgdhfdshgjyhrsgdfg, and a large budget, you will be in a situation where you're bidding big costsso as to wwithin the clicks of a small group of individuals, so lowering your Cost Per Click (and ad positionining) on this scenario would possibly not make sense.

IF however you've an overly broad keyword inventory, and also you're easily filling your daily click budget - i maystrongly encourage you to do the next:

* 1. Download the adwords editor from Google which will also be found here
* 2. Copy and dadste the campaign or campaigns you're running and create a LowCPC variant of those which you will be able to run side by side with the upper CPC campaign.
* 3. Lower your bid costs- halve them, go even further.....drop them to the minimum bids.
* 4. kick back and watch carefully.

when you have you everr conversiheading in the right directioning setup properly, then you definitely want in order to obviously practicethe adaptation in conversion %. From my experience now in trialling this techniquefor over 6 clients within the previous couple of months gfsdghrdsgrtesgres, I predict that you are going to peer a lowering in conversion, but sometimesnot so far as you think that and also you are going to lovely also see a drastic increase within the visitors gfagdsafsafdsa, and conversions you're achieving withfor your limited budget. should you suddenly locateyou're underspending you daily click budget, then maybesongup the Max CPC / bid slightly until you comfortably fill your budget, and practicethe amendmentin cost per conversions.

in case you are within the situation described above, where you've a small budget you're spending Google Adwords every month, and a broad market you're targetting, that is very more likely to drammatically improve your reactivate ad spend gfdshjydtjfxshgfd, and potentially transshapeGoogle adwords as a channel to market on your small business.

Clicks achieved in lower ad positions don't necessarily convert at a lower rate!! as with anything in web advertising....don't hold directly to past prejudices about what you think that works - simplycheck it out and realizewhat happens!

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